Solar energy has gone through a range of different market phases – and has become the cheapest source of energy. What is the industry's status quo and what developments might we expect in 2021 and beyond? Has the pandemic had an impact on the sector?
Mark Osborne, senior news editor for PV Tech and Jonathan Gifford, editor in chief of pv magazine Australia talk to Doreen Rietentiet in this global market special of Let’s Talk Change. The three give a deep insight into how they think the market will further develop and what key role marketing and PR will play for the future development of the solar sector.
You will learn:
- how the COVID 19 pandemic has effected the global solar industry
- what developments we can expect in the solar industry in 2021
- why marketing and PR will play an increasing role in differentiating in the market